420 Trainers

420 Trainers is a trusted and well known Boston based Cannabis training and certification company. They are approved by the MA Cannabis Control Commission to provide the mandatory Responsible Vendor Training and Certification courses. I redesigned their logo and created a new website using Thinkific platform to help them increase conversions for their online certification courses and improve the user experience.

Challenge:

• Barely functional WordPress website with messy workflow, broken links and non-responsive

• Difficult navigation where users had problems browsing through and registering for courses easily

• 30+ plugins used for various integrations - Zoom, WooCommerce etc. slowed down the site

• The site was not optimized for Search Engine Optimization (SEO)

Simple + Significant Design Solution:

The look and feel of a website are easy problems to solve, but the online course management problem required some extra thinking. When designing a website, one of the first things that needs to be figured out is the content. Content is definitely king. Why do people come to your website? How can you solve their problem? Once the purpose of the website is clear, you can find the most effective way to deliver the message.

During the discovery phase of my design process, it was clear that 420 Trainers needed a Learning Management System (LMS) platform that would allow for easy course set up, student registration and reporting. After thorough research, I recommended the THINKIFIC platform – A powerful, all-in-one platform that makes it easy to create, market & sell online courses. It had everything a Cannabis education, training & certification business needed under one roof.

In the build phase, I built a custom website that showcased 420 Trainers’ offerings & really stood out from the competition.

— Incorporated the 420 Trainers brand messaging with a new logo, favicon, home page, about page, contact page, blog and course landing/sales pages
— Designed and created 420 Trainers course catalog for On-Demand & LIVE webinar flagship courses with proctored quizzes. Also, created custom course cards and certificate templates using Canva
— Integrated ZOOM for Live webinars
— Integrated Calendly for scheduling proctored quizzes
— Integrated Mailchimp for marketing with custom contact form for group price funneling and subscription form for newsletters
— Integrated social media icons
— Domain transfer from old site to new site
— SEO with long tailed keywords on home page and all course landing/sales pages
— Submitted the new site to be recrawled and indexed by Google

Results:

The final website is structural and functional whilst also being a fun and stimulating place for potential students to soak up 420 Trainers’ training & certification courses. The website has been live since Jan 2022 and has exceptional performance on key metrics

• Responsive (mobile friendly) website performance is strong with fast speed across variety of devices

• Website traffic is up 90%. Keyword optimization and organic search has enabled site to be recognized in a competitive market

• 350+ new users have been trained and certified within 3 months of launch, a 90% increase compared to the old website.