From Small to Mighty: 7 Reasons Why You Need a Great Website for Your Small Business
As a small business owner, you may think that having a website is not essential. However, that couldn't be further from the truth. A website is so much more than just a platform to sell your products or services. Whether you decide to DIY it or hire a professional designer/developer, having an online presence is crucial.
It’s easier than ever to create a website these days so there really is no excuse to put it off any longer. If you’re still on the fence or relying on social media, read on.
1. IT’S EXPECTED
In today's digital marketing world, more than 50% of the global population is online. Think about that for a second. This means that if your business isn't easy to find online (not just social media, but Google as well!), then you're missing out on potential sales and customers/clients. You’re disappointing and losing your potential clients at the first hurdle. Now, if that’s not enough to persuade you to invest in a website for your business, read on.
2. IT MAKES YOU LOOK PROFESSIONAL + CREDIBLE
No matter what industry you are in, having a website makes your business appear more professional and credible. More than 80% of today’s consumers believe that a website is essential for small businesses. By adding your best testimonials or qualifications in prominent places on your website, you’re able to show off your amazing credentials and build social trust with the visitors.
3. REACH A NEW AUDIENCE
Having a website allows you to reach a new audience by appearing on Google search results. Also, search engines (like Google) will give more credibility to your website if it's been around longer. What this means for you is that starting on your website NOW is going to serve you a lot better in the long run than waiting for 'someday'.
Social media is GREAT to promote your business, but it doesn’t really give the easy-to-access overview of your business the way a website does.
4. YOU CONTROL YOUR BRAND’S STORY
By controlling the story, highlighting your strengths, and standing out from your competition, you can attract new clients and customers.
5. YOUR COMPETITORS HAVE ONE
If your competitors have a website and you don't, chances are they're working on one. This means that potential customers are more likely to choose their products or services over yours, giving them a clear advantage. However, by creating your own website, you can distinguish yourself from your competitors and showcase your unique strengths to attract new clients or customers. Additionally, regularly blogging about your industry can position you as a thought leader and increase your credibility, making people more likely to buy from you. After all, customers are drawn to leaders in their respective fields.
6. IT WORKS WHEN YOU DON’T
A website works for you 24/7 as a cost-effective marketing solution that enables people to find information about your business at all hours of the day and night. The truth is that having a website allows people to find information about you and learn more about your business at ALL hours of the day/night even while you SLEEP!
7. IT’S EASY
Fortunately, building a website is easier than ever with new technological advancements in web design and development. You don't need to know how to code or hire expensive developers. You can DIY your site or hire a friendly designer (ahem , me!) to help you achieve your website goals.
So, if you've got a “need a new website” or "finish website" or "refresh website" on your to-do list, I want you to know that I am here to help. Contact Me →
Or if you’re still on the fence about “refreshing” your boring old website take my quick 2 minute Branding + Website audit quiz here! I hope this encourages you to put ‘website’ right at the top of your to do list, it will definitely be worth it!
Here’s to new beginnings!
Hi, I'm Mini
I’m the founder & principal designer at Purple Lotus. I design strategic brands and custom Squarespace websites for purpose-driven entrepreneurs & small businesses in the Boston, MA area.
LEARN MORE ⟶WEB DESIGN SERVICES
