Westborough Massage

Westborough Massage studio was founded in 2011 by Leah Colangelo, with a mission not only to provide the best Massage Therapy in Westborough, MA but also to focus on customer experience, health and happiness. She also created a space where massage therapists could work, flourish and expand their techniques without restraint.

Challenge:

Leah wanted to showcase her studio’s extensive massage therapy offerings in a welcoming way for her clients and community but felt that her old website didn't fully reflect her vision and the incredible quality & skills of her massage therapists. One of the main goals for this project was to launch a place to showcase Leah’s offerings in a modern, clean and relaxed site.

• Blah Weebly website with difficult navigation to schedule appointments

• Blog to showcase the new massage therapy services

• Lacked social proof/testimonials

• Search Engine Optimization (SEO)

Simple + Significant Design Solution:

During the discovery + strategy phase of my design process, it was clear that I needed to migrate Leah from Weebly to Squarespace as the platform is great to design beautiful and functional websites on and met all of her website needs. More importantly, it was perfect for to use on her own when my design process was finished.

In the build + review phase, I built a custom website that showcased Westborough Massage’s offerings & really stood out from the competition.

— Incorporated the Westborough Massage brand messaging with a new color & font palette, favicon, home page, about page, services page, contact page & blog
— Integrated with Vagaro for scheduling online appointments
— Integrated social media icons
— Domain transfer from Weebly to Squarespace
— SEO with long tailed keywords
— Submitted the new site to be recrawled and indexed by Google

Results:

Now, Westborough Massage is ready to welcome all those who wish to relax, recover & rejuvenate. The website has been live since April 2022 and is benefitting significantly with the new website.

• Exceptional customer feedback - Customers are able to view and book the full range of services offered by the company.

• Website traffic is up 50%

• Company is reporting 25% improvement in revenues just 1 month into launch

• Intuitive design has enabled company to refresh content/offers on their own